Responsibilities

• Collaborate with agencies and internal teams to develop and execute brand-specific media strategies.
• Advise brand teams and cross-functional partners on media strategy and best practices.
• Analyze programs to boost efficacy, streamline processes, run structured test-learns, and train stakeholders.
• Partner with CMI, agencies, vendors to identify test learns and share results through Learning Agendas and in-campaign updates.
• Prioritize optimizations to improve effectiveness, cut overlap, and remove inefficient investments.
• Create educational sessions, playbooks, and position papers to scale proven solutions.
• Design strategies and tests to capture learnings from emerging trends and advance the innovation agenda with strategic partners.

Requirements

• Bachelor’s degree in Marketing or experience in a relevant field required
• 2 years’ experience in biddable media (strategy, partners, tactics, etc.) with solid Industry relationships
• Proven Performance Marketing Track Record with demonstrated results
• Proficiency in paid media planning, and buying with an emphasis on biddable channels: programmatic, search and social media
• Strong organizational skills and the ability to manage multiple projects with both short- and long-term components
• Strong communication skills (oral and written)
• Excellent interpersonal skills. Ability to build strong relationships and to collaborate effectively cross-functionally
• Experience partnering directly with brand marketers, agencies, and vendor partners to advance biddable social programmatic media initiatives

Benefits

• Opportunity to bring your pet to work.
• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
• Commitment to make A Better World For Pets a world where they’re healthy, happy and welcome
• Commitment to our consumers and focus on positively impacting the planet and the population.