Responsibilities

• Lead the development of integrated paid search and paid social strategies aligned to client business goals and KPIs
• Translate marketing objectives into full-funnel media approaches, including audience strategy, channel mix, and investment allocation
• Identify opportunities for growth through testing roadmaps, emerging platforms, and innovative activation strategies
• Collaborate cross-functionally with analytics, creative, SEO, and broader media teams to deliver cohesive, insight-driven strategies
• Oversee the execution, management, and optimization of campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and others
• Ensure campaigns are structured for scalability, efficiency, and sustained performance
• Provide guidance on bidding strategies, audience segmentation, creative testing, and conversion tracking best practices
• Maintain a strong focus on performance metrics such as ROAS, CPA, CTR, and conversion rate
• Lead, mentor, and develop a team of media managers and specialists, fostering a high-performance culture
• Provide clear direction, constructive feedback, and ongoing coaching to support career growth

Requirements

• 6–10+ years of experience in digital media, with deep expertise in paid search and paid social
• Proven success managing large-scale, multi-channel campaigns and budgets
• Strong platform expertise
• Demonstrated experience leading and developing high-performing teams
• Excellent analytical, problem-solving, and strategic thinking skills
• Strong communication and presentation abilities, with client-facing experience preferred
• Agency experience strongly preferred
• Experience across industries such as retail, CPG, travel, pet, and sports & entertainment is highly valued, but not required
• Familiarity with advanced attribution models, measurement frameworks and Looker Studio
• Understanding of the broader digital ecosystem, including GEO, SEO and CRO