Associate Media Director at Fallon | Minneapolis, MN | $97K/yr – $140K/yr

Associate Media Director

Minneapolis, MN (On-site)

$97K/yr – $140K/yrSenior Level7+ years expFull time

Posted 4 months ago

Job Summary

Own the end to end digital media function, from strategy through execution, with a focus on audience targeting, channel mix, and measurable impact for clients.

Own media planning, budget stewardship, and cross channel execution to deliver client objectives.
Build audience insights using syndicated tools and in platform data to drive targeting and optimization.
Lead strategic brainstorms, surface Publicis Groupe solutions in plans, and mentor junior teammates.

Job Description

Responsibilities - Develop and execute creative multi-platform digital media solutions based on client needs - Steward the execution of plans, goals, and budgets - Support media strategy development - QA in platform and review team channel recommendations - Oversee trafficking and tagging planning and implementation across all applicable channels - Oversee campaign execution from buying to campaign reporting - Build and analyze target audience using syndicated tools and in platform - Maintain agency relationship with senior clients and outside vendors to foster development and execution of media plans - Work with Supervisor and GMD to identify Publicis Groupe solutions and opportunities within the media plan - Lead internal brainstorm sessions in the strategic development process

Fallon

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.For the work: http://www.fallon.com/

Founded in 1981

Minneapolis, Minnesota, USA

327 employees (113 in marketing)

www.fallon.com