• Strategic Leadership: Lead the development and execution of comprehensive media strategies that integrate digital performance tactics with local traditional media (broadcast, OOH, print) to meet diverse client objectives.
• Client Relationship Management: Act as the primary strategic lead and point of contact for key clients; independently manage relationships and build trust through expert consultation, proactive communication, and consistent delivery of results.
• Professional Poise & Communication: Present complex strategies and performance data to executive-level stakeholders with clarity and confidence. Navigate challenging conversations and high-pressure situations with a professional and solutions-oriented demeanor.
• Media Innovation & AI: Leverage emerging technologies and AI-driven tools to enhance media planning, optimize campaign performance, and drive operational efficiencies.
• Team Mentorship: Provide guidance and leadership to junior media team members, fostering a culture of excellence and continuous learning.

Requirements

• Experience: Minimum of eight years work experience in media planning and strategy, with a proven track record in both digital and local traditional media
• Strategic Mastery: Deep understanding of the full media funnel and the ability to build multi-channel and performance-centric strategies that move the needle
• Client Ownership: Demonstrated ability to manage high-value client relationships independently, from initial onboarding through long-term strategic growth
• Communication Skills: Exceptional verbal and written communication skills, characterized by professional poise and the ability to influence stakeholders
• Transformation Mindset: Experience or a strong interest in organizational transformation, specifically regarding how teams adapt to new technologies and workflows
• AI Proficiency: Adept with AI to elevate media strategies, audience segmentation, or campaign performance optimization is highly preferred
• Presence: Ability to work from our office location two to three days per week to facilitate collaboration and team culture
• Media Tools: Strong working knowledge of various media tools (e.g., Strata, Comscore, Nielsen, MRI-Simmons, and Scarborough)
• Data Protection and Confidentiality: Knowledge of (or willingness to learn about) data protection (e.g., ISO 27001, GDPR) and maintaining confidentiality
• Project Management and Negotiation Skills: Ability to effectively manage timelines and deadlines, confidently negotiate, and bring new ideas to the table

Benefits

• Competitive salary
• Comprehensive benefits package (health, dental, vision, 401k, etc.)
• Supportive and collaborative team environment
• Ongoing training and professional development opportunities