Responsibilities

• Promotional campaign management: Develop and execute online promotional marketing campaigns that leverage omnichannel marketing, both internal (email, app push, display advertising), and external (social media, events).
• Ecommerce strategy: Develop and manage online sales strategies, including promotional mechanisms like price discounts and other innovative tactics to drive campaign performance.
• Content & messaging strategy: Create promotion strategies, messaging, and assets that align with the company's brand, marketing objectives and target audience.
• Global collaboration: Collaborate with internal stakeholders globally, such as business development, creative teams, and product managers to ensure seamless execution of online promotions.
• Performance Analysis: Monitor and analyze marketing campaign and promotions performance and provide actionable insights for optimization and improvement.
• Industry & market insights: Conduct market research and industry and competitive analysis to inform marketing and promotions strategies and drive innovation and performance improvements.
• Budget management: Manage marketing budgets and ensure all campaigns are tracked and reported accurately.
• Marketing project management: Contribute to and support strategic acquisition and lifecycle marketing and user growth initiatives.
• AI-powered perational efficiency: create and use AI agents and tools to streamline campaign workflows and improve marketing and campaign operational efficiency.

Requirements

• Work Authorization in the U.S. (no sponsorship)
• Bachelor's degree in marketing, communications, or a related field.
• 2-3 years of experience in B2C digital marketing, e-commerce, travel, or related.
• Proven ability to develop and execute online promotions and/or sales events (e.g. Black Friday).
• Demonstrated experience with a variety of digital marketing and communications channels, including email, social media, app push.
• Strong analytical skills with experience analyzing data and using data to inform marketing strategies.
• Ability to craft compelling marketing messages with consideration to the local customer’s perspective.
• Experience collaborating with global cross-functional teams.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong attention to detail and ability to think creatively.

Preferred

• A desire to learn new things and improve yourself
• Integrity is fundamentally important to you
• You want to make a travel experience better for everyone
• You are naturally inspiring
• Experience with AI in marketing, marketing automation, customer engagement tools, and CRM platforms.
• Knowledge of SEO, content marketing, influencer marketing, or other marketing channels.
• Language skills: Chinese Mandarin

Benefits

• Medical, Dental, and Vision plans
• 401(k) and company match
• Public Holidays
• Sick Leave
• Paid Time Off
• Pay Transparency