Associate Marketing Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

Irvine, CA (Hybrid)

$94K/yr – $152K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own the upstream strategy and market development for PFA technologies, leading VOC programs, MRD design, and cross-functional proof points while shaping evidence plans, pricing inputs, and early launch readiness.

  • Leads upstream strategy and market modeling.
  • Partners with clinical, R&D, and regional teams to validate adoption and value propositions.

Job Description

Responsibilities

  • Strategic support for upstream planning
  • Support development and execution of upstream strategy for PFA technologies, aligned to clinical trends, unmet needs, and adoption dynamics.
  • Contribute to global market models, therapy adoption curves, and medium‑ to long‑range forecasts for PFA treatment pathways.
  • Design and execute VOC and insight activities (interviews, ethnography, JTBD workshops, segmentation) for target customers and care settings.
  • Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
  • Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies, catheters, generators, and integrated EP solutions.
  • Support R&D during concept exploration, feasibility assessments, and trade‑off analyses.
  • Contribute to value proposition development and build sections of business cases and pricing inputs.
  • Coordinate with clinical and medical affairs to inform evidence generation plans, early clinical evaluations, and KOL engagement.
  • Work with downstream marketing to ensure early positioning and launch readiness alignment.

Requirements

  • Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or related field.
  • 3–5 years’ experience in medical devices or related healthcare industry.
  • Practical understanding of clinical environments- ideally electrophysiology, AF therapy, interventional cardiology, or other high‑acuity specialties.
  • Demonstrated ability to run customer interviews, synthesize insights, and translate them into product requirements.
  • Solid analytical skills and experience contributing to market models, forecasts, or basic business case development.
  • Strong cross‑functional collaboration and communication skills; ability to influence peers and senior stakeholders.

Preferred

  • MBA or relevant advanced degree.
  • Experience in upstream/strategic marketing, product management, or early-stage product development.
  • Familiarity with PFA technologies, EP lab workflows, mapping platforms, or catheter‑based energy delivery systems.
  • Experience supporting global product initiatives or engaging with international markets.
  • Comfortable working in ambiguity and contributing to clarity in early‑stage innovation programs.

Benefits

  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52‑week rolling period10 days
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time‑Off – 80 hours per calendar year
  • For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
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Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

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