Associate Marketing Manager

Responsibilities

• Campaign Management & Execution: Execute marketing campaigns across email, SMS, social, paid media, and in-studio channels.
• Own and maintain the master marketing calendar, ensuring campaigns and initiatives launch on time.
• Translate creative concepts into actionable plans, timelines, briefs, and deliverables.
• Coordinate seasonal promotions, membership campaigns, referral initiatives, and brand activations.
• Manage campaign production from initial planning through launch and post-campaign reporting.
• Proactively identify opportunities to improve campaign execution and results.
• Email, SMS & Customer Marketing: Build, schedule, and manage email and SMS campaigns.
• Maintain and optimize automated customer journeys, including new client nurturing, introductory offers, membership conversion, and re-engagement.
• Support audience segmentation and targeted messaging.
• Monitor engagement, conversion, and campaign performance.

Requirements

• 2–5 years of hands-on marketing experience, ideally within a consumer-facing brand.
• Experience executing multichannel marketing campaigns from concept through completion.
• Strong organizational skills and the ability to manage multiple projects and deadlines independently.
• Excellent written communication and copywriting skills.
• Familiarity with email marketing platforms, social media, digital advertising, and marketing analytics.
• A strong creative eye and an appreciation for thoughtful branding and design.
• Comfortable collaborating with creative talent, agency partners, and internal teams.
• Proactive, resourceful, detail-oriented, and confident taking ownership of projects.
• Someone who enjoys contributing ideas, asking thoughtful questions, and finding better ways to do things.

Preferred

• Experience in fitness, wellness, beauty, hospitality, fashion, or lifestyle brands is a plus.