Responsibilities

• Own and operationalize the US social editorial calendar across Instagram, TikTok, LinkedIn, and emerging platforms — keeping content on schedule, on brand, and tightly coordinated with UK marketing.
• Translate the global brand calendar into a US-specific cadence, mapping out content needs, shoot needs, and influencer touchpoints in advance.
• Be the day-to-day voice of the brand on social: managing community engagement, replying to comments and DMs, and surfacing customer insights and trends back to the broader team.
• Run reporting and performance readouts on growth, engagement, and content performance, using insights to inform what we make next.
• Partner with the third-party customer service team to ensure brand-consistent communication and flag key customer themes.
• Source, vet, negotiate, and manage influencer and creator partnerships in the US market — owning the end-to-end relationship from outreach and briefing through content delivery, posting, and reporting.
• Build and maintain a living roster of US creators across food, hospitality, lifestyle, and culture that aligns with the Gymkhana brand.
• Own influencer as a channel within integrated Tier 1 and Tier 2 brand initiatives, ensuring alignment with broader campaign strategy and tentpole moments.
• Track and report on influencer ROI and optimize the program based on performance data.
• Partner with the paid media team on paid influencer partnerships, whitelisting, and amplification strategies.

Requirements

• 3–6 years of experience in social media, influencer, or brand marketing — ideally within high-end hospitality, restaurants, premium food and beverage, or luxury lifestyle brands. (Level will be set at Associate Marketing Manager or Marketing Manager based on experience.)
• A deep love of high-end hospitality and premium brands — you follow the chefs, restaurants, hotels, and creators shaping food and lifestyle culture, and you have strong instincts for what makes a premium brand feel premium.
• Demonstrated experience owning a social editorial calendar and managing day-to-day community engagement for a brand.
• Hands-on experience sourcing, briefing, negotiating, and managing influencer and creator partnerships end-to-end — with a feel for what makes a great creator fit.
• Strong content instinct: you can shoot quick-turn social content on your phone and cut together Reels and TikToks in CapCut, Premiere, or similar tools.
• Highly organized, with a proven ability to manage editorial calendars, shoot logistics, and approvals across multiple senior stakeholders without dropping the ball.
• Experience working with agency partners and freelance creators (briefing, traffic, feedback, timelines) and getting the best out of them.
• Analytical mindset with experience reporting on social and influencer performance, and translating insight into action.
• Comfortable in fast-moving, entrepreneurial environments where the brand is being built in real time, and at ease working across US/UK time zones.