Responsibilities

• Develop & execute end-to-end CRM & lifecycle programs (batch and automated) across adoption, retention and winback, translating business goals into clear KPIs to measure outcomes.
• Own the lifecycle & CRM calendar, balancing strategic vision (segmentation, messaging, offers, cadence) with flawless execution. Develop creative briefs for campaigns, partnering with the design team to ensure creatives meet campaign goals.
• Partner with Retail Marketing team to execute and report on retail coffeebar blast campaigns for seasonal product launches, offers or surveys.
• Partner cross-functionally with design, product, data insights, retail operations, and customer service to align on objectives, creative assets, and technical requirements.
• Segment & personalize communications—analyze member behavior to build targeted audiences, tailor messages and offers, and continuously test (A/B and multivariate).
• Leverage data & reporting—define KPIs, build dashboards, mine campaign performance for insights, and deliver regular, actionable reviews that inform optimization.
• Communicate clearly—present strategies, results, and recommendations in writing and in person, building credibility and buy-in across marketing and retail.
• Iterate rapidly—test boldly, learn quickly, and apply process improvements to maximize member value.
• Drive simultaneous projects—manage timelines, reviews, and delivery for multiple campaigns without dropping the ball.

Requirements

• Bachelor’s degree
• 4+ years CRM, lifecycle, or retention marketing experience
• Hands-on with a modern CRM platform (e.g. Iterable, Salesforce Marketing Cloud, Klaviyo), including coding HTML campaigns
• Proven track record with A/B (and ideally multivariate) testing and performance analysis
• Strong Excel/SQL skills or comfort with reporting and analytics tools (Looker, Tableau, etc.)
• Exceptional written and verbal communication
• Self-starter attitude and passion for continuous optimization

Preferred

• Prior experience with loyalty programs

Benefits

• Recharge Time – Paid vacation, holidays, and sick days.
• Health & Wellness – Medical, dental, and vision coverage.
• Future You – 401(k) plan with generous match program to help you save.
• Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
• Everyday Perks – Free coffee, fresh baked goods, and discounts.
• Growth & Support – Career development and an Employee Assistance Program when you need it.