Associate Marketing Manager I, Paid Media

Responsibilities

• Manage end-to-end paid media campaign execution across digital channels, including setup, trafficking, QA, tracking implementation, optimization, and reporting.
• Partner with brand, sales, eCommerce, and creative teams to align media strategies with business objectives, product launches, and promotional priorities.
• Contribute to media planning by providing performance insights, audience recommendations, creative strategy input, channel investment recommendations, and budget allocation guidance.
• Develop and execute structured testing plans across audiences, creative, bidding strategies, placements, and channels to drive continuous performance improvement and learning.
• Analyze campaign, audience, and creative performance data to identify trends, generate actionable insights, and recommend optimization opportunities.
• Partner with agency teams and platform representatives to optimize campaign performance, implement best practices, and identify new growth opportunities.
• Leverage AI-enabled tools and platform capabilities to improve campaign management efficiency, reporting processes, and performance outcomes.
• Communicate campaign performance, key learnings, and recommendations to cross-functional stakeholders.
• Respond promptly to questions, alerts, and campaign issues with a strong customer focus and sense of urgency.
• Within the first 90 days, successfully support paid media campaigns across assigned channels , ensuring campaign assets, tracking, timelines, and reporting are completed accurately and on schedule.

Requirements

• Bachelor's degree or equivalent relevant experience in Marketing, Business, Advertising, or a related field.
• Hands-on experience managing TikTok Shop GMV Max campaigns (TikTok GMV ads), including campaign setup, optimization, and performance analysis, strongly preferred.
• Strong analytical skills with the ability to interpret campaign performance data, identify trends, and translate insights into actionable recommendations.
• Leverage AI-enabled tools and platform capabilities to improve campaign efficiency, identify optimization opportunities, and support data-driven decision-making.
• Ability to track and manage programs across multiple retailers, and campaign reporting.
• Understanding and ability to navigate retailer systems and the experience help to resolve retailer issues.
• Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve objectives
• Detail-oriented with strong organizational skills
• Proactive and resourceful in solving problems