Responsibilities

• Support the development and execution of integrated marketing plans to attract targeted executive audiences for high-profile events and conferences, both in-person and virtual.
• Assist with audience segmentation, data acquisition, campaign setup, and performance tracking to improve engagement and ROI.
• Partner with internal stakeholders by providing campaign updates, basic performance reports, and initial recommendations to help inform business and marketing decisions.
• Coordinate with cross-functional colleagues to help manage priorities, timelines, and deliverables across channels.
• Maintain customer data systems and campaign lists in platforms including Salesforce and Cvent, helping ensure data accuracy, compliance, and efficient marketing workflows.
• Use Excel tools such as VLOOKUP and pivot tables, along with CRM reporting, to analyze campaign and audience data.
• Build, QA, and deploy email marketing campaigns, including website creation, audience targeting, list pulls, and performance monitoring.
• Collaborate with vendors and technology partners to support database enhancements, marketing automation, and process improvements.

Requirements

• 3-4 years of experience in B2B marketing, direct marketing, or database-driven campaigns, preferably in a media, events, or conferences environment
• Hands-on experience supporting multi-channel marketing initiatives across email, digital, and social channels
• Proficiency in Excel, Word, Salesforce, Marketing Cloud, Cvent, or other CRM platforms, with experience working with marketing lists, segmentation, campaign tracking, and audience data management
• Experience with email marketing or automation systems and a strong understanding of campaign setup and deliverability best practices
• Strong attention to detail, analytical skills, and commitment to high-quality execution
• Clear communication and superior writing skills and the ability to collaborate effectively across teams and with internal and external stakeholders
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Familiarity with SQL, WordPress, HTML, or CSS is a plus, but not required.

Preferred

• Familiarity with SQL, WordPress, HTML, or CSS is a plus, but not required.

Benefits

• 22 vacation days, 11 paid holidays and an honor-based sick leave policy
• Health, dental, and vision coverage (90% paid for individuals and families), plus a high-deductible plan with HSA contribution
• 401(k) plan
• Generous parental leave
• Dependent care/health care/commuter FSAs and cell phone benefits
• Tuition reimbursement and other professional development resources
• Employee Resource Groups and a mentorship program
• Open, inclusive, and diverse work culture