Associate Marketing Manager, CRM Rewards & Lifecycle at Curaleaf | Stamford, CT | $87K/yr – $97K/yr

Associate Marketing Manager, CRM Rewards & Lifecycle

Stamford, CT (On-site)

$87K/yr – $97K/yrMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Lead CRM lifecycle marketing for Curaleaf, owning email, SMS, and push campaigns across onboarding, engagement, and retention.

Own end-to-end lifecycle programs and cross-functional collaboration
Must-have: 3–5 years of hands-on CRM or lifecycle marketing experience
Standout: Experience with a modern ESP (Sweed preferred) and regulated industries

Job Description

Responsibilities

Execute and optimize end-to-end customer lifecycle programs including acquisition, onboarding, engagement, retention, and reactivation
Own day-to-day deployment of email , SMS and push campaigns , including promotional, triggered, and automated journeys
Partner with cross-functional teams to ensure lifecycle messaging aligns with merchandising, promotions, and compliance requirements
Support ongoing testing initiatives (subject lines, creative, cadence, offers, segmentation)
Serve as a power user of the ESP platform (Sweed preferred) , including campaign builds, segmentation, QA, and troubleshooting
Collaborate with internal partners and vendors to enhance platform usage and automation capabilities
Ensure data accuracy, list hygiene, and compliance with opt-in and regulatory standards
Create or support email, SMS & push creative , including layout, basic design, and copy edits
Work comfortably with templates and brand guidelines while maintaining speed and consistency
Partner with design and brand teams when needed, while remaining capable of self-sufficient builds
Monitor campaign performance and report on key CRM metrics (open rates, CTR, conversion, revenue, retention)
Translate insights into actionable recommendations to improve lifecycle and rewards performance
Maintain documentation for campaigns, journeys, and best practices

Requirements

3–5 years of hands-on CRM or lifecycle marketing experience
Experience in retail, e-commerce, or cannabis/regulated industries strongly preferred
Direct experience working within an ESP (Sweed Platform is highly preferred; experience with similar platforms acceptable)
Strong understanding of email and SMS marketing best practices
Ability to execute independently —comfortable rolling up sleeves and managing details
Basic design and layout skills (email builders, templates, light HTML or visual editing a plus)
Data-driven mindset with the ability to interpret campaign results and optimize accordingly
Comfortable working in a fast-paced, high-growth environment

Preferred

Loyalty or rewards program management experience
Experience with segmentation, personalization, and automation at scale
Cannabis retail, dispensary, or highly regulated marketing experience
Familiarity with CRM or CDP integrations and customer data structures

Benefits

Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(K) Retirement Plan
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.

Curaleaf

2.9 Glassdoor

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit https://ir.curaleaf.com.

Founded in 2010

New York, New York, USA

2.8K employees (104 in marketing)

ir.curaleaf.com

39% recommend to a friend

42% CEO approval