Responsibilities

• Develop amplification plans for relevant content initiatives, including original research, educational resources, thought leadership, and trending consumer topics.
• Partner closely with onsite content strategy lead and SEO team members to identify content with strong potential to earn authoritative mentions and citations across third-party publications and partner sites.
• Identify the right audiences, channels, partners, and formats for each initiative.
• Repurpose existing content into social posts, videos, executive thought leadership, partner content, and other external formats.
• Collaborate with social channel leaders and our internal creative agency to develop organic content for LinkedIn, YouTube, and other platforms.
• Build strong partnerships with Liberty Mutual's Public Relations team and other communications and marketing partners to identify opportunities where content, research, and subject matter expertise can support enterprise priorities while advancing product visibility, brand authority, and organic discoverability.
• Identify opportunities to elevate Liberty Mutual executives and subject matter experts through thought leadership, external publications, and social media.
• Apply an understanding of SEO, large language models (LLMs), and AI search experiences to identify the external sources that influence how Liberty Mutual is discovered, referenced, and cited across traditional search and AI-powered experiences.
• Partner with Analytics partners to measure reach, engagement, referral traffic, links, external citations, citation share of voice, video performance, AI visibility, and related business outcomes.
• Monitor competitor activity, emerging platforms, and changes in search, social, video, and AI discovery to identify new growth opportunities.

Requirements

• 5–7+ years of experience in content marketing, digital public relations, communications, or a related field.
• Agency or comparable in-house experience leading content amplification, external distribution, or digital PR initiatives.
• Experience with offsite content placement, earned media, authority-building, or link-earning programs.
• Writing and editing skills across articles, social content, executive communications, and video scripts.
• Experience developing integrated content strategies across social, video, editorial, and third-party channels.
• Working knowledge of SEO, AI search, and how authoritative mentions and citations influence discoverability.
• Familiarity with AI visibility or citation-tracking platforms is a plus.
• Experience managing agencies, vendors, or production partners.
• Strong project management, presentation, and cross-functional collaboration skills.
• Experience working in a large, matrixed, or highly regulated organization is preferred.

Benefits

• To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits
• We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being.