Marketing and Brand Manager
Brainy n Bright
USA (Remote)
$110K/yr - $117K/yr (Est.)In-houseFull-timeMid level3+ years exp.
13 hrs ago
Associate Marketing Manager- Consumer Brands
Glynn County, GA (Hybrid)
$84K/yr – $114K/yrMid Level2+ years expFull time
Posted 5 months ago
Job Summary
Drive category/segment marketing for Rich’s with budgeted plans, brand positioning, and portfolio management.
- Own planning and execution of category marketing within budget and cross-functional alignment.
- Must-have: Data-driven analysis and P&L awareness to inform decisions.
- Standout: Experience launching products and managing Rich’s portfolio across teams.
Job Description
Responsibilities
- Assist marketing leadership in planning and executing marketing plans for category/segment within the Division and the associated budget
- Understand brand equity and competitive advantage
- Managing brand positioning
- Packaging development and project management
- Advertising, promotion and public relations
- Shopper marketing (consumption, promotion, merchandising development)
- Evaluating results of marketing programs and making recommendations
- Anticipate, identify and analyze consumer and market trends and opportunities
- Data analysis to understand brand/SKU results and trends, competitive performance and consumption trends
- Turn data into actionable insights to improve brand performance
Requirements
- Bachelor’s degree in marketing or related field required
- Master’s preferred
- Minimum 2 years of experience in a marketing role
- Demonstrated financial skills (basic analysis); Budget and P&L management a plus
- Solid communication skills (verbal and written); strong presentation ability
- Strong PC proficiency (Microsoft Office Word, Excel, PowerPoint)
- Light travel as needed
Preferred
- Master’s degree in marketing or related field preferred
- Experience in the food industry a plus
- Demonstrated leadership, taking initiative and delivering results
- Ability to lead and facilitate key customer interactions
Rich Products Corporation
Rich’s is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.Learn more at Richs.com or join the conversation on Facebook, Instagram and Twitter.
Salaries
Posted range
$84K/yr – $114K/yr
Taken straight from the job posting.
Links
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