Associate Marketing Manager

Responsibilities

• Translate the corporate growth vision of the Head of Marketing and Sales into comprehensive SaaS GTM launch frameworks.
• Own the end-to-end commercial launch lifecycle for new software products, tiered packages, and core feature releases.
• Lead cross-functional alignment initiatives across Product, Sales, and Customer Success to ensure operational market readiness.
• Define target buyer personas, value propositions, and core messaging frameworks for all customer segments.
• Build high-impact sales enablement tools, including pitch decks, pricing FAQs, and competitive battlecards.
• Analyze core SaaS revenue metrics, including ARR pipeline velocity, win rates, and customer acquisition costs.
• Set the overarching strategy and budget allocations for all digital marketing channels, including SEO, paid advertising, and social media.
• Analyze holistic marketing performance metrics and revenue data to provide strategic recommendations for funnel optimization.
• Maintain brand consistency across all marketing materials and communications.
• Collaborate with the Marketing Manager on the execution of daily campaign deliverables, ensuring deadlines are met and outputs are reviewed for alignment with the overall Go-To-Market (GTM) strategy.

Requirements

• 3 to 5 years of experience in digital marketing, preferably in a SaaS B2B environment.
• Hands-on proficiency in marketing automation tools and CRM platforms such as Monday.com and Salesforce.
• Strong copywriting and editing skills with a sharp eye for maintaining corporate brand standards across complex tech subjects.
• Proven experience independently deploying, tracking, and optimizing digital campaigns across SEO, paid advertising platforms, and social media channels.
• High organizational agility with a proven ability to manage multiple tactical asset deadlines simultaneously without direct supervision.
• Coachable mindset with a strong desire to learn cross-functional GTM strategies from senior leadership.

Benefits

• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through MetLife.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through MetLife.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.