Associate Marketing Manager

Responsibilities

• Vendor Management & Performance - Serve as the primary point of contact for day-to-day paid digital agency/vendor activities, ensuring clear and consistent communication. - Monitor and validate vendor communications for accuracy, quality, and strategic alignment. - Provide regular updates on vendor activity, including technical changes and performance insights. - Analyze and communicate vertical trends, including volume fluctuations and seasonality patterns. - Develop and maintain performance reporting for vendor activities and campaign outcomes. - Document and log key meetings, follow-ups, and action items. Corporate Reporting & Operational Support - Prepare, summarize and distribute weekly reports for Marketing Managers (MMs). - Maintain and update internal web trackers and national tracking tools. - Analyze weekly performance variance and communicate insights to stakeholders. - Support communications related to national program changes (e.g., CPLI updates, program adjustments). - Assist national teams with reporting requests, data analysis, and search-related insights. Digital Marketing Channel Management (Google & Bing) - Conduct audits of Google Ads & Microsoft Ads to ensure performance optimization and compliance. - Manage and oversee YouTube campaigns, including interim ownership and execution. - Provide recommendations and updates for Google Business Profile (GBP) optimization. - Oversee Local Services Ads (LSA) management, including setup, monitoring, and optimization. - Develop documentation and training resources (e.g., slide decks) to support team knowledge sharing and onboarding. Projects & Strategic Initiatives - Lead and contribute to key initiatives, including: - PPC campaign testing & strategy. - Landing page optimization. - Development and execution of YouTube testing strategies across multiple markets. - Campaign restructuring audits and reporting for continuous improvement. - Identify opportunities for AI-based campaign types, innovation, testing, and process improvements within digital marketing efforts.

Requirements

• - Minimum 5 years relevant digital marketing experience.
• - Four-year degree in marketing, communications or related field.
• - Functional experience in digital marketing, paid search, or campaign management platforms (Google, Bing, YouTube).
• - Strong analytical skills with the ability to interpret performance data and identify trends.
• - Experience with reporting tools, dashboards, and data tracking systems (Google Analytics, Power BI, and Data Studio).
• - Excellent communication and organizational skills, with attention to detail.
• - Ability to manage multiple projects and stakeholders in a fast-paced environment.
• - Familiarity with vendor management and cross-functional collaboration.

Preferred

• - Digital agency experience.
• - Experience with Google Ads & Local Services Ads.
• - Knowledge of PPC campaign auditing tools and optimization techniques.
• - Ability to create documentation, training materials, and process guides.
• - Strategic thinking with a focus on continuous improvement and testing.

Benefits

• - 401 (k) Plan, Employer Fixed Contributions & Company Matching
• - Profit Sharing*
• - Medical, Dental and Vision Coverage*
• - Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)
• - Life Insurance
• - Paid Time Off & Paid Holidays
• - Paid Maternity Leave & Paid Parental Leave*
• - Career Growth Planning & Nationwide Career Opportunities