Associate Marketing, Global Brand Team (Product) - American Girl

El Segundo, CA (Unknown)

$110K/yr – $125K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead product marketing for a global toy line with lifecycle ownership and cross-functional delivery.

  • Own product lifecycle and cross-functional execution from planning through delivery.
  • Must-have: 3+ years marketing with MBA or 5+ years without MBA.
  • Standout: Global scope with P&L, demand planning, and commercial handoff.

Job Description

Lead product marketing for a global toy line, owning lifecycle and cross-functional delivery.

  • Own product lifecycle and cross-functional execution from planning through delivery.
  • 3+ years marketing experience with MBA or 5+ years without MBA.
  • Global scope with P&L, demand planning, and commercial handoff.

Requirements

  • 3+ years relevant work experience in marketing with MBA or 5+ years without MBA, preferably in product development, or in a retail or consumer driven company
  • MBA preferred but not necessary with the right experience
  • Thorough understanding of marketing mix and KPIs
  • Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking
  • Excellent analytical and project management skills
  • Experience analyzing data and managing financials
  • Ability to synthesize data and pull insights to create recommendations
  • Strong skills presenting in front of large groups and a senior level audience
  • Highly organized, independent and detail oriented with strong follow up skills
  • Excellent written and verbal communication skills

Preferred

  • MBA preferred but not necessary with the right experience.

Benefits

  • competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential
Mattel, Inc. logo

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945
El Segundo, California, USA
12K employees (2,443 in marketing)
62% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
9M
Traffic Source Mix
Search
41.1%
Direct
50.8%
Referral
3.4%
Social
4%
Paid
0.6%

Headcount Trend

Current headcount: ~12.2K

Marketing Team

Marketing Team Size
1,522 (12% of company)
Median Career Experience
15 years
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$600M
Last Raise
$600M
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $600M

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