Responsibilities

• Lead the planning and execution of integrated, multi-channel marketing campaigns designed to achieve business growth, audience engagement, and brand awareness goals
• Use AI tools to accelerate market research, competitive analysis, content development, campaign optimization, and performance reporting — embedding AI-native practices across the marketing function
• Partner with sales and product teams to develop marketing strategies that drive lead generation, customer engagement, and revenue growth
• Identify market trends, audience insights, and competitive intelligence to inform strategic decisions and sharpen positioning across campaigns and channels
• Oversee digital marketing initiatives including SEO, SEM, social media, and email, ensuring programs are data-driven, on-brand, and continuously optimized
• Manage the development of creative assets, messaging, and content to ensure alignment with brand guidelines across all touchpoints
• Analyze campaign performance metrics and translate data into actionable insights that improve future strategy and execution
• Manage marketing budgets, ensuring projects are delivered on time, within scope, and with clear accountability for ROI
• Mentor and develop marketing team members, providing guidance, setting high expectations, and fostering a culture of growth and performance
• Collaborate with internal and external stakeholders to align marketing activities with organizational objectives