Responsibilities

• As an Associate Marketing Data Scientist you will work within the following specializations:
• Research and Consumer Insights Specialization:
• Overseeing or carrying out all aspects of quality market research, including overseeing proper sampling, assigning sample weights, participating in survey / research design, and validating survey programming.
• Designing innovative research studies that uncover not only consumer trends and behavior but also the beliefs, values and motivations of consumers
• Using discrete choice models and other advanced analytic techniques to better understand the way consumers make decisions
• Using unsupervised learning models and other advanced analytic techniques to produce and evaluate data-driven customer segmentations for various marketing purposes
• Synthesizing audience and consumer insights into compelling narratives for business stakeholders in The Walt Disney Company Marketing organization
• Overseeing consumer research collected as part of brand lift studies
• Coordinating work with other research teams at The Walt Disney Company
• Marketing Measurement and Valuation Specialization:

Requirements

• Desire to learn about media and marketing and the overall entertainment / media industries
• Demonstrated experience with organizing, prioritizing, and balancing concurrent projects and sustainment activities
• Demonstrated experience with acquiring, organizing, cleansing, manipulating, and merging large volumes of data
• Demonstrated experience with performing exploratory quantitative analysis
• Demonstrated experience with fitting, evaluating, and interpreting relevant statistical or machine learning models
• Demonstrated experience with Python
• Familiarity with SQL, using GenAI-powered tools for coding, Tableau or other data visualization tools, cloud computing services and CI/CD and GitLab or GitHub
• Desire to learn about the martech and adtech ecosystem
• Strong business acumen in addition to strong technical skills
• Demonstrated potential for developing strong creative problem-solving, decision-making and critical thinking skills

Preferred

• Proficiency with Python and experience with SQL
• Demonstrated experience using GenAI-powered tools for coding
• Demonstrated experience with Tableau or other data visualization tools
• Demonstrated experience using big data technologies for data science—particularly Spark
• Proficiency in acquiring, organizing, cleansing, manipulating, and merging large volumes of data

Benefits

• Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits