Responsibilities

• The Associate Marketing Data Analyst independently delivers marketing reporting, analysis, and performance insights that support customer growth, campaign optimization, and business decision-making.
• This role partners with Enterprise Analytics, Marketing Growth Segment teams, Performance Marketing, Digital Experience, Product Marketing, and Strategic Operations to measure results, identify opportunities, and improve marketing effectiveness through data-driven recommendations.
• Own recurring dashboards, scorecards, and performance reporting across marketing channels and customer lifecycle programs.
• Analyze campaign, audience, segment, and customer performance to identify trends, opportunities, risks, and optimization recommendations.
• Monitor and interpret key marketing KPIs, including engagement, conversion, attributed revenue, activation, retention, reactivation, and platform adoption metrics.
• Conduct audience, cohort, and segment analyses to evaluate performance and guide targeting strategies.
• Perform data validation and quality assurance to ensure reporting accuracy and consistency.
• Partner with cross-functional stakeholders to define reporting requirements, success metrics, and measurement approaches.
• Communicate findings and recommendations through clear dashboards, presentations, and executive-ready summaries.
• Maintain documentation for metrics, reporting logic, and governance standards.

Requirements

• Bachelor's degree in Analytics, Business, Marketing, Statistics, Data Science, Information Systems, or related field .
• 0-2 years of experience in marketing analytics, business intelligence, reporting, or data analysis.
• Strong analytical and problem-solving skills.
• Advanced Excel proficiency and experience with BI tools such as Power BI or Tableau.
• Ability to synthesize data into actionable business insights.
• Strong communication and stakeholder management skills.
• Experience working with large datasets and multiple data sources.

Preferred

• SQL proficiency .
• Experience with CRM, marketing automation, web analytics, CDP, or digital advertising platforms.
• Understanding of customer lifecycle, funnel analysis, attribution, experimentation, and performance marketing measurement.
• Experience supporting executive reporting and business reviews.