Associate Analyst, Data Analytics

Pennsylvania, USA (On-site)

$35K/yr – $65K/yrEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive data operations and reporting for client advertising campaigns as an Associate Data Analyst.

  • Own day-to-day data operations, data ingestion, and campaign monitoring for assigned clients.
  • Must-have: Advanced Excel and PowerPoint plus attention to detail.
  • Standout: Experience with SQL/Python/R or Tableau or related tools.

Job Description

Responsibilities

  • The Associate Data Analyst is responsible for monitoring and organizing the day-to-day data operations related to advertising campaigns for assigned clients. Services include target list matching, collation of data for performance reports, data ingestion and extraction, cleansing, organization and visualization, as well as campaign monitoring.
  • Generate campaign performance reports for assigned brands. Tasks include, but are not limited to: Extract and organize data from multiple internal and external data sources and platforms.
  • QA, organize, and create visualization of data based on provided measurement plans.
  • Monitor inbound data receipt, identify and troubleshoot any issues or missing data, and follow up with Supplier Partners and other internal teams.
  • Proactively identify and resolve issues that arise including reporting discrepancies, data inaccuracies, and report visualization changes.
  • With assistance, analyze reports and provide any observations to the Business Insights team.
  • Regularly monitor all live campaigns. Tasks include but are not limited to: Ensure proper serving, click through action and conversion events.
  • Review monitoring reports and communicate any unusual activity related to non-human trafficking, advertising blocks or alerts, viewability, and invalid traffic.
  • Coordinate day-to-day operations of list match services, including, but not limited to: Conduct regular campaign list matching requests; Upload Client target lists as requested; Scrub target lists for removal of “opt-out” physicians as requested; Export target buy lists to meet client requests; Coordinate all ad hoc list match requests; Troubleshoot target- list related issues as they arise; Ensure compliance with confidentiality protocols as they relate to data transfers.
  • Maintain and build relationships with key customers and partners.

Requirements

  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Strong analytical and mathematical skills
  • Keen attention to detail, organization, and strong follow up skills
  • Ability to manage deadlines and multiple/simultaneous competing projects/initiatives
  • Excellent teamwork skills
  • Self-Motivated
  • Willingness to learn and adapt to a changing environment
  • SQL/Python/R experience or coursework a plus
  • Tableau, or similar visualization tools, experience or coursework a plus

Preferred

  • Tableau, or similar visualization tools, experience or coursework a plus
  • SQL/Python/R experience or coursework a plus

Benefits

CMI Media Group logo

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989
Philadelphia, Pennsylvania, USA
1.5K employees (258 in marketing)
78% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
31.6%
Direct
51.5%
Referral
7%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
253 (17% of company)
Median Career Experience
9 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

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