Responsibilities

• Provide marketing copy and messaging for annuities, including variable, fixed and fixed index products.
• Ability to apply a sound understanding of annuity products and financial concepts to clearly and accurately communicate key sales ideas.
• Distill complex business and product content into simplified messaging.
• Generate B2B and B2C product and creative value-add content across various platforms, including web, email, video, social, presentations/seminars and print.
• Work with other copywriters, designers, marketers and senior sales management to help generate creative ideas and develop messaging for marketing initiatives that align with the sales team and support business objectives.
• Utilize digital best practices for SEO/AEO, email messaging, subject lines, CTAs, etc.
• Develop targeted messaging for various audiences throughout the sales process.
• Ensure consistency in style, tone and voice across marketing initiatives.
• Be able to work collaboratively on projects, lending writing expertise, as well as independently manage projects from conception to completion.
• Create voice-over scripts for video.

Requirements

• Bachelor’s degree in communication, marketing or English.
• 7+ years marketing copywriting experience, minimum of 4 + years in the financial services industry, preferably annuity.
• Demonstrated willingness and ability to write both engaging short-form content (emails, sales aids, short articles) and longer-form articles
• Demonstrated use of AI and workflow tools
• “Student of the business” who is always seeking to learn more
• Strong interpersonal skills.
• Ability to effectively interact with senior leadership.
• Ability for occasional travel.