Associate Marketing and Campaigns Manager

Responsibilities

• Campaign Development: Deliver the seasonal campaign activation & execution on time and on budget, and developing & presenting final results, learnings, measurement and impact for the future.
• Develop and implement marketing plans, strategies and processes for brick and mortar stores to ensure that marketing programs are profitable and competitive, generate NTS and optimize promotions with respect to the bottom line (GP & COOP) in physical retail.
• Engage Brand team members to ensure consumer relevance, timeliness and effective execution for in store.
• Develop and lead deployment of marketing campaigns and assets for physical stores.
• Seek regular and timely feedback from the District Manager & Field team to fully understand needs, performance, and opportunities for improvement.
• Own the marketing budget for physical acquisition.
• Ensure all design materials are consistent with corporate branding guidelines and be the gatekeeper to ensure brand equity is met in Retail Stores.
• Creates and distributes D2C Activation Guides that outline the objectives, key messages, target customers, product features and benefits, and selling tips for each in-store activation
• Champion the activation of Lindt promotions on mall and shopping centre websites to ensure promotions/events are promoted and customers are always aware of current Lindt promotions
• Liaise with Global Retail to ensure optimal in store activations

Requirements

• 3-5 years experience in Retail Marketing & Campaign Management
• Adobe Creative Suite or other editing software
• Highly organized with strong attention to detail “from start to finish”
• Experience creating and managing media briefs and creative briefs
• General knowledge of marketing tracking and analytics, and website content management platforms
• Ability to execute multiple projects simultaneously with a high degree of cross-functional communication
• Excellent written communication skills and presentation skills
• Bachelor Degree required
• Travel 30%

Preferred

• General Knowledge: Publishing platforms, affiliate marketing
• Techinical: Adobe, Canva