Associate Marketing Analyst, Hot Wheels at Mattel, Inc. | El Segundo, CA | $60K/yr – $76K/yr

Mattel, Inc.

Associate Marketing Analyst, Hot Wheels

El Segundo, CA (On-site)

$60K/yr – $76K/yrEntry Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the US marketing execution for a major toy line with cross-functional collaboration and tight timelines that affect launch quality and retail touchpoints.

Cross-functional ownership: coordinate with Sales, Trade Marketing, Licensor, and Supply Chain to drive launch readiness and demand planning inputs.
Content and assets: support development of marketing materials, presentations, and brand activation docs to ensure consistent quality.
Operational rigor: track timelines, maintain project documentation, and ensure data and reporting accuracy across tools.

Job Description

Own cross-functional execution of US marketing launches for Hot Wheels, coordinating with Sales, Trade Marketing, Licensor, and Supply Chain.

Assist in the coordination and execution of Hot Wheels US marketing initiatives and product launches.
Support the development of marketing materials and presentations.
Track project timelines and ensure deliverables are completed on schedule.
Help maintain documentation related to projects, brand activation initiatives, and milestones.
Help ensure consistency and quality of execution across consumer and retail touchpoints.
Support initiatives aimed at supporting business performance in the U.S.
Support collaboration with Sales, Trade Marketing, Licensor, and Supply Chain teams through preparation of reports and inputs for demand planning.
Assist in preparation for retailer meetings and internal forums.
Participate in team meetings and contribute to collaborative discussions.
Support engagement activities with other regions where required.

Responsibilities:

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945

El Segundo, California, USA

12K employees (2,443 in marketing)

about.mattel.com

62% recommend to a friend

74% CEO approval