Associate Manager, Toy Marketing, Frozen at Mattel, Inc. | El Segundo, CA | $110K/yr – $125K/yr

Mattel, Inc.

Associate Manager, Toy Marketing, Frozen

El Segundo, CA (On-site)

$110K/yr – $125K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive global toy strategy and product development at Mattel, aligning licensors, marketing, and regional teams to bring on-time, profitable products to market.

Must-have: 5+ years in marketing/product development with P&L and pricing skills.
Standout: Experience partnering with licensors and managing complex cross-functional roadmaps.
Global scope with cross-functional collaboration across design, manufacturing, and marketing.

Job Description

Responsibilities

Assist in gaining buy-in to global toy strategies across all levels and with the licensor, as well as executional commitment from internal partners to activate across key markets and key lines of business
Partner with leadership and licensor to build 3 – 5 year toy product roadmaps, balancing innovation and refresh cycles
Support toy pricing architecture and competitive positioning decisions
Work closely with the Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights
Communicate regularly with regional marketing teams to understand performance and ensure channel and retailer-specific needs are met
Monitor key trends, brands and competitors’ performance in all markets
Own toy business performance (revenue, margin, SKU productivity)
Manage the merchandising outline and the cadence for how and when product gets to shelf
Collaborate with Brand Marketing to brief and deliver strategies, messaging and feature storytelling for global marketing campaigns and assets
Work with other Mattel Global Brand teams to share global plans and best practices
Present with confidence to drive brand strategy and products

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945

El Segundo, California, USA

12K employees (2,443 in marketing)

about.mattel.com

62% recommend to a friend

74% CEO approval