Associate Manager, Toy Marketing - Fisher Price

Responsibilities

• Own the day-to-day management of the product segments and act as point of contact for toy inquiries and dissemination of toy information
• Work in collaboration with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L.
• Own end-to-end product development, from early concept through launch readiness, collaborating closely with Design, Packaging, Development, and manufacturing partners.
• Collaborate with manager to manage toy pricing architecture and competitive positioning across the portfolio.
• Partner with leadership to build 3–5 year toy product roadmaps that balance innovation with refresh cycles.
• Lead consumer and competitive insights to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
• Own business performance metrics including revenue, margin, SKU productivity, POS, etc.
• Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
• Prepare and deliver clear, strategic presentations to large, senior and cross-functional audiences
• Lead global business reporting, analysis, and ongoing communication with regional teams and lines of business

Requirements

• 5+ years (3 years with MBA) experience in product marketing, brand marketing (on brand or agency side), franchise management/marketing, or a related discipline. MBA preferred but not required with the right experience.
• Background in CPG or toy, ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution.
• Track record of building strong cross-functional relationships and navigating complex, matrixed organizations with multiple functions and stakeholders; experience partnering with Design, R&D, and manufacturing.
• Ability to define toy segments, pricing ladders, and innovation cycles to build a clear product strategy and roadmap.
• Thorough understanding of marketing mix and KPIs.
• Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, and POS analysis.
• Comfort with P&L management at the brand or category level
• Ability to synthesize data and consumer insights into clear, actionable recommendations
• Strong ability to manage complex product development timelines
• Excellent communication and storytelling skills – able to influence and present confidently to senior leadership and large audiences