Responsibilities

• The Associate Manager, Value owns the design, launch, optimization and scaling of proven value platforms that drive new visits, frequency and habit formation.
• This role turns the value strategy into commercially viable offers and programs. You will build the value calendar and offer pipeline, develop business case recommendations, coordinate test and national launch readiness, and use performance and competitive signals to improve results.
• You will work across Consumer Insights, Finance, Operations, RSCS, FIT, Digital, Retail Marketing, IMC, Media, and agencies to move work through the 4Ds process (Discover, Dive, Design and Deploy) with speed, clarity and strong execution.
• Primary accountability: Win today by optimizing and scaling proven everyday value platforms.
• 4Ds ownership: Lead Design + Deploy; support Discover.
• Own the Value portfolio
• Own the value calendar and offer architecture across group, individual and snacking occasions.
• Lead proven value platforms, from program design through national execution.
• Translate consumer, category, macro and competitive inputs into clear optimization actions and future briefs.
• Maintain a prioritized roadmap that balances near-term business needs with a healthy pipeline of scalable value platforms.

Requirements

• BA or BS degree required.
• Demonstrated experience managing complex cross-functional programs from strategy through execution.
• Strong commercial judgment with the ability to connect consumer value, pricing, sales, transactions, profitability and operational feasibility.
• Strong analytical, problem-solving and program management skills.
• Clear written, verbal and presentation skills with the ability to influence across functions and with franchisees.
• Ability to translate data and learning into specific recommendations, owners and next steps.
• Comfort working independently and collaboratively in a fast-moving environment.
• Genuine passion for food, customer experience and building repeatable growth platforms.

Preferred

• MBA preferred.
• 4+ years of relevant marketing, product, category or commercial experience preferred.
• Experience with established CPG brands or in QSR / restaurants preferred.