Associate Manager, Performance Media (Nutricia + Kate Farms)

Responsibilities

• Media Planning & Strategy Support
• Partner with the Director, Growth Marketing on annual and quarterly media plans across consumer, HCP, and retail media channels.
• Develop flowcharts, media plans, and budget scenarios across multiple brands.
• Monitor platform updates, industry trends, and new media opportunities.
• Contribute to media and marketing strategy decks and planning documents for senior leadership.
• Campaign Execution
• Help manage day-to-day execution with agency and media partners across retail media (Amazon Ads, Walmart Connect), paid search, paid social, programmatic, CTV, and HCP endemic partners.
• Brief partners on campaign objectives, audiences, KPIs, budgets, and timelines, and review media plans and proposals for accuracy and alignment.
• Oversee campaign setup and launch QA to confirm campaigns are live, tracking correctly, and delivering as planned.
• Maintain the master creative ad specifications and serve as first point of contact for creative spec questions.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred, or equivalent professional experience.
• 3 to 5 years of hands-on paid media planning and buying experience, at an agency or in-house.
• Experience managing campaigns across several of the following retail media (Amazon Ads, Walmart Connect), paid search, paid social, programmatic, and CTV.
• Experience managing campaigns toward performance metrics, including ROAS, CPA, and conversion goals.
• Experience in CPG, healthcare, pharmaceutical, medical nutrition, or another regulated category preferred.
• Experience with HCP or endemic medical media preferred.
• Familiarity with marketing mix modeling, incrementality testing, or other measurement approaches preferred.
• Advanced Microsoft Excel and strong PowerPoint skills.
• Working knowledge of Amazon Ads Console, Amazon DSP, Walmart Connect, Google Ads, and Meta Ads Manager.
• Familiarity with programmatic platforms, ad servers, and verification tools preferred.

Benefits

• strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.