Associate Manager, Performance Marketing

Responsibilities

• Develop and execute paid acquisition strategies that drive memberships, email acquisition, direct product sales, and brand licensing initiatives across Hearst Magazines' consumer portfolio.
• Manage day-to-day paid media campaigns across paid social, search, and emerging acquisition channels, ensuring campaigns align with business objectives.
• Optimize campaign budgets, audience targeting, bidding strategies, and channel performance to maximize acquisition efficiency and return on investment.
• Lead paid distribution strategies for editorial, membership, and branded content, identifying opportunities to expand audience reach and amplify top-performing content.
• Design and execute creative testing plans to improve messaging, audience targeting, and campaign performance through ongoing experimentation.
• Track campaign performance against key performance indicators, prepare recurring reports, and translate insights into actionable optimization recommendations.
• Leverage AI tools, platform automation, and emerging technologies to improve workflows, accelerate testing, and enhance campaign effectiveness.
• Collaborate closely with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams to execute integrated customer acquisition strategies.

Requirements

• 1+ years of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS.
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations.
• Excellent communication and cross-functional collaboration skills.
• Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities.
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning.
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities.
• This role is based in New York, NY and follows a hybrid schedule of four days per week in the office.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.