Campaign Execution: Launch and monitor full-funnel marketing campaigns (Sponsored Products, Brands, Display, and DSP) based on established brand strategies. Budget Tracking: Assist in managing monthly paid media spend, ensuring campaigns remain within budget and alerts are raised for any pacing issues. Keyword & Audience Research: Perform routine analysis of keywords and search trends to identify new targeting opportunities and improve campaign relevance. Optimization: Regularly update bids, negative keyword lists, and targeting settings to improve KPIs such as ROAS, CTR, and CPC. Team Collaboration: Support the Senior Manager, Performance Marketing and regional managers with data pulls and administrative tasks to ensure a cohesive customer journey across all regions. Reporting: Compile weekly and monthly performance reports, pulling performance data to help the team visualize trends. Creative Support: Work with the marketing team to ensure ad copy and imagery meet Amazon’s best-in-class standards and align with brand ethos. Market Research: Monitor competitor activity and Amazon market trends to provide insights for future "Go-To-Market" strategies.