Own paid search growth by building and optimizing Google and Bing campaigns, running rigorous testing, and aligning with cross‑functional GTM efforts to hit ROAS targets.

• Campaign Execution: Manage keyword research, campaign structuring, audience targeting, A/B testing, reporting, and ongoing optimization across Google and Bing.
• Testing & Budgeting: Lead bidding strategies, audience segmentation, landing-page experiments, and budget forecasting to maximize efficient spend and KPI attainment.
• Cross‑Functional Partnership: Collaborate with Creative, Ecomm, Influencer, and Paid Social to drive best practices and shape product launches.