Responsibilities

• Develop and support the SEO strategy for Dermalogica.com — technical, on-page, and content — identifying opportunities to improve organic rankings, site health, and non-branded visibility.
• Build and execute an AEO (Answer Engine Optimization) strategy to grow Dermalogica's presence in AI-generated answers and AI search surfaces (Google AI Overviews, ChatGPT, Perplexity, Gemini), including structured data, content formatting, and citation-worthy assets.
• Develop and manage Paid Search strategy across platforms, identifying areas of improvement and implementing best practices; partner with the Paid Search agency to execute and optimize campaigns.
• Plan, launch, and optimize YouTube campaigns across the funnel (awareness through conversion), including audience strategy, creative testing, and performance optimization.
• Perform ongoing keyword discovery, expansion, and optimization across paid and organic, staying ahead of industry, search behavior, and competitive trends.
• Produce detailed analysis of SEO, AEO, Paid Search, and YouTube performance, extracting key learnings to inform strategy on a weekly, monthly, and quarterly basis.
• Partner closely with internal and external cross-functional teams (content, creative, web, and agency partners) on overlapping search and video initiatives.
• Support creative project management between internal teams, including contributing to new creative workflow processes for search and video assets.
• Monitor competitor activity across search, AI/answer engines, and YouTube, and assess potential impact to our strategy.
• Manage channel budgets and the billing process across paid search and YouTube.

Requirements

• BA/BS preferred. 1–3 years of digital marketing experience, ideally spanning SEO and paid search (SEM). Hands-on experience with organic search, video, or AI search optimization strongly preferred. Agency setting highly preferred.
• Experience with search, video, and e-commerce platforms (Google Analytics/GA4, Google Ads, Google Search Console, YouTube, Bing; SEO / AEO tools such as Semrush and Profound a plus; FBIG and TikTok a plus).
• Working knowledge of SEO best practices, structured data/schema, and emerging AEO/AI-search tactics.
• Understanding of YouTube advertising and video optimization.
• Creative mindset, in the know on beauty trends.
• Excellent problem-solving skills; quickly identifies and works through obstacles.
• Ability to handle multiple tasks under pressure and meet deadlines.
• Superior execution abilities; prioritizes, plans, and delivers against goals and objectives.
• Innovative; displays original thinking, meets challenges with resourcefulness and positivity.
• Excellent oral, written, and interpersonal skills.

Benefits

• Apply now and become a team member for the preeminent global leader in skincare providing a competitive and comprehensive health benefits package including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, product allowances, fitness reimbursement, 401(k) matching, and a host of other great perks.