Associate / Manager, Paid Media

Responsibilities

• Campaign Execution & Operations: Handle the end-to-end setup and trafficking of campaigns across several paid media channels (e.g. Meta, Google, Snapchat, Applovin). Ensure 100% accuracy in naming conventions, UTM parameters, and budget allocations.
• Data Proactivity: Proactively pull and interpret daily performance data from each channel. Be comfortable navigating different data environments, including ad platforms, Shopify, and attribution partners like TripleWhale, WorkMagic, or Northbeam.
• Performance Troubleshooting: Independently identify and flag performance bottlenecks such as creative fatigue, improper campaign architecture, landing page friction, and tracking discrepancies.
• Full-Funnel Thinking: Apply key marketing concepts (customer journey, acquisition funnel, retargeting strategies) to ensure campaigns are optimized for long-term growth.
• AI Workflow Integration: Build and manage basic AI workflows and agents to automate routine tasks like performance alerts or creative tagging.
• Continuous Testing: Implement best practices for campaign structuring and execute ad testing roadmaps to drive new customer acquisition.

Requirements

• Experience: 1–4 years of hands-on experience in marketing or marketing analytics
• Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
• Analytical Skills: High proficiency in data analysis and Microsoft Excel (VLOOKUPs, pivot tables, data visualization)
• Marketing Fluency: Deep understanding of core marketing concepts (acquisition funnels, retargeting, and attribution)
• Self-Driven Mindset: Ability to work independently in a hybrid environment, taking initiative to solve problems without constant oversight
• Technical Setup: Must have a modern laptop and a reliable, high-speed internet connection for consistent remote work

Preferred

• Hands-on experience with Meta Ads Manager or other digital advertising platforms
• Direct experience working for a high-growth DTC (Direct-to-Consumer) brand
• Experience working in a highly regulated industry (e.g., Cannabis, Finance, or Health)
• Background in creative production or UGC (User-Generated Content) creation, with an eye for what drives engagement