Responsibilities

• Translate business priorities and objectives into tactical, innovative brand media strategies for run of business campaigns and for seasonal campaigns and collaborations
• Work cross-functionally with creative, merchandising, and analytics teams to develop full-funnel campaigns
• Manage hands-on-keyboard execution of paid social campaigns across Facebook, Instagram, Pinterest, TikTok and other emerging social channels from concept to execution, as well as real-time campaign optimizations and hindsight reporting & analysis, in collaboration with agency partners. While the day-to-day is managed by our agency of record, this role would stay close to the execution, ensuring smooth management of the account.
• Ideate and execute on audience segmentation and creative strategies, developing unique tactics to support various areas and business goals
• Manage DPA/DABA campaigns & strategy to drive profitable demand and support business priorities across Calvin Klein e-comm, retail and some licensee markets
• Proactively identify areas of opportunity to improve efficiency. Design and execute testing strategies, and present data-driven recommendations that improve current marketing and business practices
• Work closely with platform partners to ensure Calvin Klein is aligned with industry best practices and up to date on the latest platform updates and opportunities
• This candidate should have strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize performance with target audiences

Requirements

• Minimum 3-5 years of experience particularly on Paid Social
• Hands-on-keyboard expertise in Paid Social Platforms such as Facebook, Instagram, TikTok, Pinterest and Snapchat (as well as others)
• Experience with Facebook Ads Manager, Tiktok Ads Manager, Pinterest Business, and Adobe Analytics
• Understanding of OOH media buys, programmatic, and partnerships
• Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines
• Experience identifying business needs and presenting and implementing testing strategies to solve problems
• Experience analyzing channel performance and results, and laddering channel insights up to business goals, or making optimizations where necessary
• Experience at a marketing or media agency is preferred
• Bachelor’s Degree required

Preferred

• Experience at a marketing or media agency is preferred.

Benefits

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Education Assistance: Receive support for continued education including tuition reimbursement.
• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
• Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
• About PVH: We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
• One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.