Associate Manager, Paid Influencer Marketing

Responsibilities

• Partner closely with North America Influencer, Global Influencer, and Media teams to identify creator content with strong potential for paid amplification.
• Lead the workflow for recommendation of boosting, whitelisting, and scaling creator assets across paid social channels.
• Collaborate with media partners to ensure influencer content is incorporated into media plans, audience strategies, testing frameworks, and optimization efforts.
• Maintain best practices for paid creator content, including platform specifications, rights management, usage terms, and performance measurement.
• Monitor campaign performance and provide recommendations for content optimization and future investment decisions.
• Serve as the day-to-day liaison between influencer and media teams, ensuring seamless alignment from campaign planning through execution.
• Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines to support media launch schedules.
• Partner with Global Influencer teams to identify scalable content opportunities that can be adapted and leveraged within the North America market.
• Partner with Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.
• Partner with Paid Social team to identify top preforming organic content for paid boosting.

Requirements

• 2+ years of experience in influencer marketing, social media, paid social, media planning
• Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing
• Experience working across influencer, social, and media teams in a highly collaborative environment
• Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms
• Strong analytical skills with an ability to connect content performance to business outcomes
• Exceptional project management and stakeholder management capabilities

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance