Senior Manager, Influencer Marketing
Thorne
USA (Remote)
$100K/yr - $125K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Associate Manager, Paid Influencer Marketing
New York City, NY (On-site)
$75K/yr – $85K/yrMid Level2+ years expFull time
Posted 3 days ago
Job Summary
Own influencer content amplification with cross‑functional collaboration to scale paid creator assets across North America, driving performance through content recommendations, asset management, and continuous optimization.
- Lead workflow for boosting and scaling creator assets across paid social
- Partner with media and influencer teams to integrate content into plans and optimization
- Track performance and inform future investment decisions
Job Description
Responsibilities
- Partner closely with North America Influencer, Global Influencer, and Media teams to identify creator content with strong potential for paid amplification.
- Lead the workflow for recommendation of boosting, whitelisting, and scaling creator assets across paid social channels.
- Collaborate with media partners to ensure influencer content is incorporated into media plans, audience strategies, testing frameworks, and optimization efforts.
- Maintain best practices for paid creator content, including platform specifications, rights management, usage terms, and performance measurement.
- Monitor campaign performance and provide recommendations for content optimization and future investment decisions.
- Serve as the day-to-day liaison between influencer and media teams, ensuring seamless alignment from campaign planning through execution.
- Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines to support media launch schedules.
- Partner with Global Influencer teams to identify scalable content opportunities that can be adapted and leveraged within the North America market.
- Partner with Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.
- Partner with Paid Social team to identify top preforming organic content for paid boosting.
Requirements
- 2+ years of experience in influencer marketing, social media, paid social, media planning
- Understanding of creator whitelisting, boosted content, paid social advertising, and influencer content licensing.
- Experience working across influencer, social, and media teams in a highly collaborative environment.
- Familiarity with Meta, TikTok, YouTube, Creator IQ, and emerging creator platforms.
- Strong analytical skills with an ability to connect content performance to business outcomes.
- Exceptional project management and stakeholder management capabilities.
Benefits
- Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.
Coach
Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship.Now greatly expanded, Coach is a modern American luxury brand with a rich heritage of craftsmanship and New York style. We continue to maintain the highest standards for materials and workmanship. Coach's exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service.
Salaries
Posted range
$75K/yr – $85K/yr
Taken straight from the job posting.
The middle of this range ($80K) is 14% below the median base salary for Influencer Marketing Manager roles in the United States ($93K).
Influencer Marketing Manager median pay in the United States
Most pay falls between $85K and $105K. Based on 61 salaries.
Marketing Team
Marketing Team Size
596 (5% of company)
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
10.3M
Monthly Google Ads Budget
$89.2K
Traffic Source Mix
Search
40.5%
Direct
51.1%
Referral
4.6%
Social
2.4%
Paid
1.1%
Headcount Trend
Current headcount: ~12.7K
Links
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