Responsibilities

• Develop and execute promotional emails, including communications to booksellers, librarians, gift accounts, and others as needed. Meet with key staff to determine featured themes and selling points. Develop copy and provide details on creative briefs submitted to Design. Execute sending out emails via mail Constant Contacts software.
• Determine, develop, and execute monthly homepage features for the company’s family of websites. Update author and illustrator bio information, event listings, teacher guides, reviews, news, and awards. Address any website corrections or additions.
• Work across the marketing team to create and execute social media postings for the company’s library- and educator-focused channels, and ultimately oversee all social media channels to different audiences.
• Work with key staff and sales managers on necessary communications to outside sales forces, including trade bookseller, librarian, and gift reps. Aid in the creation of needed sales flyers through creative briefs to the Design department.
• Aid in developing and executing overall title marketing plans as needed for seasonal title launches and sales conferences.
• Spearhead the in-house coordination and mailing of books, materials, and trade show booth display items to reviewers, award committees, conferences, and elsewhere as needed.
• Potentially attend trade shows as needed, representing our books and company, and acting as a champion of our brand and initiatives to booksellers, librarians, and educators.

Requirements

• Minimum 2 years of experience in a marketing/digital marketing role, preferably in book publishing
• A strong interest in learning about all aspects of the book industry, from marketing to sales
• Demonstrated ability to project manage detail-intensive marketing projects from start to finish
• Exceptional attention to detail and accuracy, with a strong commitment to producing error-free work
• A curious and very self-motivated approach to executing various initiatives, with a high interest in thinking about proactive marketing ideas, process improvements, and cross-department communication
• Strong organizational and time-management skills, with the ability to prioritize effectively under tight deadlines
• Experience collaborating cross-functionally and communicating clearly with a range of stakeholders
• An attitude of ‘rolling up your sleeves to get the job done’
• Confidence giving and receiving feedback in a positive, constructive manner

Benefits

• Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.