Responsibilities

• Performance Tracking & Analytics
• Track the progress and status of goals across all units within the marketing department and ensure implementation of optimization measures.
• Manage and control the marketing department’s reporting, including ongoing Media and Analytics reporting.
• Interpret and present results and learnings from website analytics performance and work with agency partners to define actionable optimization items.
• Stay up to date on current and emerging Data & Analytics trends, best practices, and technologies.
• Seek ways to improve Data & Analytics processes and deliverables on a continual basis.
• Ensure data accuracy and consistency across all reporting sources through routine audits and validation processes.
• Digital Targeting, Tagging & Audience Strategy
• Orchestrate campaign tagging and media targeting across all digital campaigns and programs within the Marketing Calendar.
• Provide continual strategies and solutions for audience segmentation.
• Work with multiple agency partners and client stakeholders to assist in execution and analytics reporting.
• Maintain and evolve tagging standards to ensure proper tracking across all digital properties.
• Support the development of audience‑based testing frameworks to improve segmentation effectiveness.
• Project & Cross‑Functional Management
• Manage several projects simultaneously and collaborate across departments to launch and maintain Data & Analytics KPIs for marketing campaigns and programs.
• Organize materials for meetings with top management and prepare and distribute minutes and reports.
• Support the planning and development of department decks for all‑hands meetings.
• Budget & Financial Management
• Assist with the department’s budget, including PO development, estimates management, ongoing expense tracking, budget‑versus‑actual updates, and reconciliation with multiple agency partners.
• Partner with finance to support monthly forecasting and budget reconciliation.

Requirements

• Bachelor’s degree required.
• Minimum 2-3 years of experience in Digital Marketing/Analytics experience required.
• Experience with analytics tools such as Google Analytics and Adobe Analytics.
• Experience working with tag management systems (e.g., Google Tag Manager).
• Advanced Excel experience.

Preferred

• Bilingual preferred but not required.