Responsibilities

• Assist with development and execution of the strategic roadmap for Email and SMS programs, aligning with business goals
• Ownership of collaborative planning with day to day execution of Email and SMS campaigns, including QA
• Support channel expansion opportunities, while maintaining and improving UX (AI integration, customer strategy)
• Partner across teams on A/B testing and experimentation strategies to refine targeting and messaging – inclusive of brand loyalty programs and promotional team.
• Key liaison between vendor and production in maintaining and expanding the SMS program via segmentation work.
• Build dashboards and measurable frameworks to analyze campaign performance by channel and market that deliver actionable insights and opportunities to stakeholders
• Interested and engaged in current industry trends, competitors and emerging technologies to identify opportunities to drive marketing effectiveness and efficiency
• Leverage customer insights, segmentation, and personalization strategies to improve revenue across all CRM channels, inclusive of new messaging vehicles.
• Collaborate with Data Science team to enhance data collection and analytic capabilities

Requirements

• Highly analytical mindset with the ability to think creatively and problem solve
• Strong proficiency in data analytics tools: Adobe Omniture, Attentive and other BI platforms
• Experience with A/B testing, marketing attribution models, performance measurement frameworks
• Excellent communication skills, with the ability to present finding in both technical and nontechnical stakeholders
• Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insights.
• Curiosity about customer behavior and translating to actionable opportunities
• Experience working in a fast-paced, results driven environment with multiple priorities
• Strong business acumen and strategic thinking to drive growth initiatives in Email and SMS programs