Associate Manager, Marketing Activation - Dolls (US)

Responsibilities

• Partner with the Senior Marketing Manager to develop integrated commercial marketing plans that translate global brand strategies into successful US activation plans.
• Lead the development of retailer and consumer activation plans, marketing briefs, launch strategies, and promotional calendars across assigned brands.
• Develop activation strategies that align with brand objectives, commercial priorities, retailer opportunities, and consumer insights.
• Manage execution of marketing initiatives across retail activations, partnerships, promotional events, and omnichannel campaigns.
• Define project timelines, key deliverables, success metrics, and cross-functional responsibilities to ensure flawless execution.
• Identify opportunities to improve marketing effectiveness through innovation, new activation approaches, and learnings from previous programs.
• Partner closely with Sales, Omnichannel Retail Marketing, and retailer teams to develop customer-specific marketing plans that drive distribution, velocity, and category growth.
• Serve as the marketing expert for assigned brands, maintaining a comprehensive understanding of every SKU including product features, pricing, launch timing, retailer distribution, embargo dates, promotional support, historical performance, POS trends, and business objectives.
• Develop retailer presentations, seasonal selling materials, customer marketing plans, and business updates that support retailer line reviews and selling initiatives.
• Lead execution of retailer-exclusive programs, promotional events, and channel-specific marketing activations.

Requirements

• 5 years of experience (3 years with MBA) in marketing, brand marketing, shopper marketing, retail marketing, trade marketing, commercial marketing, or consumer products.
• Experience developing and executing integrated marketing programs across retail and omnichannel environments.
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Strong analytical skills with experience interpreting sales, retail, consumer, and marketing performance data.
• Ability to transform data into compelling business stories and actionable recommendations.
• Excellent written, verbal, presentation, and organizational skills.
• Experience leading cross-functional teams without direct authority.
• Advanced proficiency in PowerPoint, Excel, Outlook, and Microsoft Office applications.

Preferred

• Experience within consumer products, toys, entertainment, licensing, or retail is preferred.
• Experience working with major retailers (Target, Walmart, Amazon, Costco, etc.) is preferred.
• Passion for brands, consumer engagement, and delivering best-in-class marketing execution.

Benefits

• Mattel offers comprehensive benefits.