Associate Manager, Loyalty & Digital Programs at Habit Burger & Grill | Irvine, CA | $109K/yr – $125K/yr

Habit Burger & Grill

Associate Manager, Loyalty & Digital Programs

Irvine, CA (Hybrid)

$109K/yr – $125K/yrMid Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive loyalty program design and cross-functional execution to boost guest engagement and retention.

Lead loyalty strategy and roadmaps aligned with Habit’s goals.
Must-have: 6–8 years in loyalty, CRM, or lifecycle marketing.
Standout: End-to-end digital program delivery with analytics and tools.

Job Description

Responsibilities

Support Habit’s loyalty strategy development, including program structure, value proposition, and customer experience.
Conduct research on customer behavior, competitive programs, and industry trends to inform program design.
Define KPIs, success metrics, and a multi-phase roadmap that aligns with Habit’s broader business goals.
Support continuous improvements to enhance customer satisfaction and retention.
Lead cross functional digital initiatives that enable loyalty, guest engagement, and broader marketing strategies.
Translate marketing and lifecycle goals into clear project plans, timelines, requirements, and measurable outcomes.
Coordinate with Marketing, Technology, Operations, Finance, and agency partners to ensure alignment, remove blockers, and deliver projects on time.
Manage project workflows and communication, tracking progress, risks, and milestones while driving continuous improvement in processes and tools

Requirements

6–8 years of experience in customer loyalty, CRM, lifecycle marketing, and/or digital transformation roles
Experience supporting or managing loyalty programs and lifecycle-driven initiatives strongly preferred
5+ years of experience managing digital programs or projects end-to-end, leveraging cloud-based project management tools (e.g., Monday.com, Asana)
Strong understanding of marketing technology ecosystems, including CRM, CDP, marketing orchestration/automation, loyalty platforms, digital ordering, and analytics
Highly organized, proactive self-starter with the ability to manage ambiguity, shifting priorities, and complex cross-functional work
Comfortable partnering with technical teams while representing marketing, loyalty, and guest experience needs
Strong analytical, communication, and organizational skills with a bias toward execution and follow-through
Experience in quick service or fast casual restaurants and/or consumer brand eCommerce environments preferred

Preferred

Restaurant or consumer brand ecommerce background is a plus

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and employee lounge
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Habit Burger & Grill

At Habit Burger & Grill, a subsidiary of Yum! Brands, Inc. (NYSE:YUM), our dedication to delivering quality made-to-order food has been a tradition for over 50 years. When we started out, we made a simple commitment to sell the best burgers in Santa Barbara. While our menu and business have grown to over 325 locations, we still operate under that same commitment. Our mission - To Become Everyone's Favorite Habit, One Burger at a Time.

Founded in 1969

Irvine, California, USA

2.2K employees

www.habitburger.com