Responsibilities

• Consumer Engagement Strategy
• Support the Global Comms Director in building and driving the worldwide consumer engagement strategy, focused on expanding Influencer and PR channels, aligned with Global brand strategy, regional synergies, and market-specific objectives.
• Assist in the long-term strategic planning (3-year plan) to fuel growth of key categories globally.
• Contribute to defining annual global strategic priorities and allocating resources across influencer marketing, eventing, and PR for all markets.
• Support the execution of the global earned media strategy – including influencers, makeup artists, and celebrity partnerships – and assist in cultivating strong relationships with agents and talent on a global scale.
• Help shape global content strategy by identifying influencer- and creator-led content to be leveraged across consumer touchpoints (social, email, media, etc.) for adaptation in local markets.
• Partner closely with global marketing and regional teams to ensure alignment, share vision, and support project management initiatives emanating from the Global Marcomm organization.
• Assist in competitive landscape reviews, global trends analysis, benchmarks, and provide input on actionable recommendations to accelerate consumer engagement and reinforce brand relevancy across all markets.
• Budget Management
• Support the Director of Global Comms in building and managing annual budgets for influencers, eventing, and PR; assist in semi-annual revisions as needed.

Requirements

• Bachelor's Degree or equivalent experience
• 3+ years in Influencer Marketing, PR or equivalent experience preferred
• Passion for the beauty industry and strong interest in the digital space.
• Creative, innovative personality that is always thinking outside of the box.
• Experience working across digital media and creative: drawing connections between the brand identity and marketing objectives to inform differentiated and effective new media programs that engage customers, increase awareness and spark advocacy
• Strategic, proactive and supportive qualities
• Attention to detail, responsible, and reliable.
• Creative eye for beauty content
• Experience with community management, customer service, and social engagement.
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.

Benefits

• Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.