Responsibilities

• Product & Brand Development (NPD & Core)
• Strategic Support: Partner with the Senior Manager and the Innovation/R&D teams to support the development of the NPD pipeline, providing input on positioning, naming, and core messaging to ensure products are market-ready
• Core Portfolio & Routine Optimization: Drive the ongoing maintenance and optimization of the Core Styling portfolio; identify opportunities to refresh messaging, drive routine-building, and sustain the health of hero franchises through "always-on" animation
• Claims Collaboration: Partner with the R&D, Innovation & Legal teams to identify and prioritize preferred marketing claims for both new launches and core optimizations that align with category messaging and competitive white space
• Creative Briefing: Author marketing and creative briefs for styling-related NPD and core re-supports; provide strategic marketing feedback on packaging artwork to ensure alignment with brand voice and positioning
• GTM & Cross-Functional Enablement
• 360° Execution: Support the Senior Manager in the rollout of global Go-To-Market strategies for NPD and core animations, ensuring cohesive storytelling across all digital and physical touchpoints
• Trade, Sales & Education Partnership: Partner with Trade Marketing, Sales, and Education teams to support channel-specific needs; provide the necessary language, messaging, and strategic input for sell-in decks, educational materials, and visual merchandising requirements
• Global Toolkit Management: Lead the end-to-end organization and global delivery of marketing toolkits, ensuring all regions have the localized assets necessary for flawless execution
• Content & Production: Partner with the Creative & Creative Ops team to support content production needs, including on-set coordination and product management for styling-focused shoots
• Insights & Category Intelligence
• Market Landscape: Regularly monitor styling category performance, category health, and consumer sentiment to identify optimization opportunities for "hero" products
• Competitive Intelligence: Lead competitive research and trend analysis within the styling landscape to inform future strategy or NPD launch
• Performance Reporting: Assist in the development of campaign "post-mortems," gathering and synthesizing data to help the Senior Manager inform future category strategy and optimizations
• Operational Excellence & Financial Management
• Project Hub & Timeline Partnership: Partner closely with Marketing Operations to ensure all marketing deliverables stay on track; proactively manage dependencies and flag risks to the Senior Manager to ensure project momentum
• Cross-Functional Coordination: Lead status meetings and maintain master marketing trackers to ensure eComm, Social, and Consumer Engagement teams are aligned on category priorities
• Financial Administration: Independently manage the invoicing process and budget tracking for the styling category, ensuring all vendor relations and project spends are meticulously documented and processed
• Agile Support: Provide proactive, "hands-on" support to the Senior Manager on ad-hoc projects, internal leadership reviews, and category presentations