Associate Manager, Customer Marketing

Responsibilities

• Support Manager in the development, adaptation, and execution of shopper marketing programs and national campaigns that align with brand strategy and retailer objectives.
• Own the day-to-day execution of shopper marketing initiatives, including point-of-sale materials, couponing programs, sweepstakes, and other activation tactics across in-store and digital channels.
• Partner with Manager and sales teams to evaluate activation opportunities and support the execution of programs that drive retailer engagement, shopper conversion, and incremental retail execution.
• Develop sell-in materials that communicate program objectives and support incremental retail execution opportunities, including end cap displays, floor features, secondary displays, ad/circular placements, and expanded shelf presence.
• Develop creative agency briefs informed by retailer, shopper, and brand insights, and manage end-to-end project execution, including timelines, budget tracking, production, printing, and deployment of marketing assets.
• Support Manager in campaign performance analysis and recaps to identify actionable insights and optimize future programs.
• Identify opportunities to improve ways of working, operational efficiencies, and the shopper experience to support stronger program execution.
• Establish strong cross-functional relationships with sales, category management, insights, brand, e-commerce, media, sponsorship, and field marketing teams to ensure integrated campaign execution.
• Actively participate in sales and marketing team meetings, business reviews, and planning discussions.
• Own the invoicing process, including purchase order creation, invoice reconciliation, and monthly budget tracking for assigned accounts.

Requirements

• 3-5 years of CPG, shopper marketing or marketing experience.
• Ability to support and drive the development of creative solutions with creative, media, and shopper agency partners including how to write clear, actionable briefs, project management, and campaign recapping.
• Effective communication and presentation skills- oral and written, including proof reading, copy writing, and editing.
• Detail oriented, highly organized, with the ability to self-determine how to prioritize projects to meet deadlines.
• Ability to adapt communication style to foster productive working relationships with internal and external stakeholders.
• Intrinsically motivated self-starter with a sense of urgency, desire to continue learning, and personal project accountability.
• Maturity and responsibility to work successfully within the beverage alcohol industry.
• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams, SharePoint, PowerBI).
• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required.
• Flexibility to travel 10% of the time (maximum)

Preferred

• Previous shopper marketing/agency experience is a plus.
• 3-5 years’ experience in the areas of Omnichannel/Shopper/Trade/Customer/Field/Brand Marketing/Marketing Operations/Commercialization on Supplier or Agency side in the beverage or consumer packaged (CPG) industry.
• Working knowledge of digital and social media marketing tactics, including targeting platforms, measurements, etc. plus experience driving traffic to retailer stores and e-commerce sites through digital media tactics.

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.