Responsibilities

• Own content strategy across launches, promotions, and evergreen moments, translating marketing plans into clear site and SEO content execution. Ensure consistent, compelling storytelling across all DTC touchpoints.
• Develop clear, actionable briefs and define asset requirements for all site content, including PDPs, landing pages, and campaigns. Partner with Creative to ensure assets are delivered on time and aligned with business objectives.
• Own content workflows across tools (e.g., Asana), ensuring visibility into timelines, deliverables, and priorities. Maintain centralized documentation, including briefs, trackers, and calendars, to support scalable execution.
• Own SEO content strategy across PDPs, landing pages, blogs, and FAQs, partnering with agency to guide execution and performance. Optimize for emerging search surfaces, including AI-driven results, to improve visibility and traffic.
• Partner with internal teams and external vendors (e.g., Tolstoy, HUE) to develop scalable, AI-driven content workflows. Define scope and output requirements to efficiently scale content production across channels.
• Track and analyze SEO and content performance, translating data into actionable insights and optimizations. Support ongoing reporting on organic growth, content impact, and emerging trends.
• Partner closely with Creative, CRM, Ecommerce, and Marketing teams across multiple brands to ensure alignment on content strategy and execution. Maintain a cohesive approach while preserving each brand’s distinct voice, positioning, and business priorities.
• Work closely with the creative, marketing, and ecommerce teams to ensure alignment on content strategy and execution. Coordinate with the merchandising team to ensure that content supports key product and commercial initiatives.