Responsibilities

• Support the development and execution of multi-phase brand initiatives, including campaign planning, content integration, and cross-platform activations.
• Assist in maintaining and tracking detailed plans, timelines, and deliverables with key stakeholders, ensuring alignment to brand objectives and fan engagement goals.
• Help monitor audience behavior, industry trends, and competitive activity to inform ESPN brand strategies and identify opportunities for innovation.
• Contribute to the development of presentations, reports, and updates for leadership, clearly explaining complex information and insights to a variety of stakeholders.
• Collaborate with internal partners across marketing, content, and digital teams to ensure brand initiatives are integrated consistently and effectively across ESPN platforms.
• Support tracking and analysis of key performance indicators for brand campaigns and content, incorporating learnings into future planning and optimization.
• Maintain key documents and repositories (e.g., presentations, trackers, reports) to ensure information is current, organized, and accessible to the broader team.
• Provide informal guidance to new team members on processes and tools, modeling a proactive, solution-oriented, and collaborative approach to work.

Requirements

• Strong analytical and problem-solving skills with the ability to interpret data and translate insights into actionable brand recommendations.
• Ability to work effectively in a fast-paced, dynamic environment with a proactive and positive attitude and a desire to get things done.
• Demonstrated capability to work both collaboratively within a team and independently with moderate guidance, as an early career, independent worker and problem-solver.
• Strong written and verbal communication skills, including the ability to explain complex information clearly to stakeholders at different levels.
• Good organizational skills with experience maintaining trackers, presentations, and shared documents to support project execution.
• Comfort with quantitative analysis and using metrics to evaluate performance of campaigns or content.
• Basic proficiency with productivity tools such as Microsoft Office Suite (e.g., PowerPoint, Excel) or similar software.
• Minimum 2 years of experience in marketing, brand strategy, communications, or business management, or equivalent professional experience.
• Bachelor’s Degree or higher in Marketing, Business, Communications, or a related field

Preferred

• Experience and familiarity with digital content platforms (e.g., YouTube, streaming, social media), including formats, policies, and key performance indicators.
• Strong quantitative and analytical skills applied to content or campaign performance measurement.
• Familiarity with presentation and spreadsheet tools such as Keynote and Excel.
• Prior experience in the entertainment or sports media industry.