Associate Manager, Brand Marketing at Trex Company | Winchester, VA | $95K/yr – $125K/yr

Trex Company

Associate Manager, Brand Marketing

Winchester, VA (On-site)

$95K/yr – $125K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand leadership and cross-functional alignment to grow brand equity and performance for US and international markets.

Own end-to-end brand tactics across channels with cross-functional teams.
Must-have: proven brand management experience and ability to influence across functions.
Standout: strong consumer insights and P&L awareness shaping marketing decisions.

Job Description

Responsibilities

Put safety first – Always!
Lead and foster our “people first” culture.
Brand & Business Leadership
Support the execution of brand strategies that drive growth, margin, and brand equity on both the US and international businesses
Lead projects from idea to execution- keeping teams aligned on timelines, deliverables, and outcomes
Drive alignment across cross-functional teams such as Sales, Product, Digital, Retail, Media, and Creative teams, as well as agency partner
Ensure consistent, high-quality brand execution across channels and touchpoints
Consumer & Market Insights
Champion the voice of the consumer, ensuring insights shape product decisions, marketing priorities, and brand strateg
Track category trends, competitive activity, and promotions to inform recommendations and planning
Brand Management Acumen
Understanding of modern brand building in a performance-driven, product-led business
Working knowledge of P&L fundamentals and how marketing decisions impact financial outcomes
Strong understanding of media strategy, creative development, and campaign execution
Collaboration & Influence
Ability to tell a compelling story about the consumer, the marketplace, and the business to leadership
Ensure partners deliver high-quality, on-brand work aligned with timelines and business goals
Serve as the subject-matter expert and primary point of contact for brand tactics across retail, creative, product, digital, channel, media, PR, sales, and international teams

Trex Company

At Trex, we don't just make composite decking -- we invented it. From there, we continue to innovate, engineering what's next in outdoor living to perfect and define the composite deck category. It's what's made us the world's largest manufacturer of wood-alternative decking products. And it's a product both our customers and our team members can be proud of: every board we make is more than 95% recycle materials, including reclaimed wood and recycled plastic film.Build a career you can be proud of. The work you put in, the ideas you bring, the rewards you earn—when you’ve got pride in what you create, it’s all worth the effort. As the industry leader, we feel it. And you will, too.

Founded in 1996

Winchester, Virginia, USA

1.2K employees

www.careers.trex.com