Associate Manager, Brand Marketing, Being Frenshe

Responsibilities

• Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
• Campaign Management – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.
• Retail & E-Commerce Marketing – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility.
• Commercial readiness - Own commercial readiness for new product launches, ensuring all product, PDP, content, and retail needs are aligned and launch-ready.
• Creative Development – In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots.
• Influencer & Social Media – Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams
• Supporting Consumer & Community Engagement – Drive brand love and product education through our consumer & social communities via events and customer service.
• Market & Trend Analysis – Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.
• Performance Tracking – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.
• Brand + Product Management – Own product management and brand materials, ensuring product information, decks, and resources are accurate, up to date, and available to support key brand initiatives.

Requirements

• Bachelor's Degree in related field of study
• 2-3 years of brand marketing/brand management experience; CPG experience preferred.
• Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.
• Excellent communication and collaboration skills to work across teams.
• Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities.
• Skilled in creating marketing collateral & presentations
• Strong proficiency in Microsoft Office: Power Point, Excel, Word
• Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.
• Social media savvy, knowledge of beauty and category trends on TikTok
• Flexibility and willingness to take on additional responsibilities when needed.

Benefits

• Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees