Associate Manager, Brand Consulting

Los Angeles, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive measurement and analysis programs across demographics and fan insights, guiding data-driven strategy, POVs, and partnerships while coordinating with vertical teams and external vendors.

  • Lead end-to-end measurement projects from discovery to reporting.
  • Collaborate with vertical teams to define objectives and KPIs and to develop measurement plans.

Job Description

Responsibilities

  • Performs research and analysis of various demographics and insights to help inform strategies and initiatives.
  • Supports the creation and maintenance of proprietary measurement tools and analysis.
  • Manages syndicated research platforms (e.g. Global Web Index) to create fan profiles, support landscape analysis projects and other strategy related projects.
  • Uses data and analytics to inform strategy, measurement plans, POVs, and partnership negotiations.
  • Works closely with specific vertical teams to set objectives and KPIs and develop and execute program / campaign measurement plans.
  • Creates and executes brand health surveys while developing insights and implications based on client objectives.
  • Conducts property valuations including contract valuations, activation valuations, and earned media analysis.
  • Monitors media trends and the changing sports, entertainment, and cultural landscape to keep client and internal teams well-informed and to maintain THE TEAM’s position as the agency that makes data-based decisions and leads with insights.
  • Provides weekly updates to team by researching industry updates and news regarding relevant projects to the team and other members of the Marketing division.
  • Provides daily updates to the team on the status of ongoing projects and helps manage expectations and timelines for measurement projects.

Requirements

  • Minimum of a Bachelors Degree
  • Two years of relevant experience with minimum one year of direct experience in insights driven work preferred.
  • Up-to-date knowledge of the sports and entertainment industry with a working knowledge of what’s happening across culture today and into tomorrow.
  • Must be proficient in Microsoft Suite, particularly with PowerPoint and Excel.
  • The ability to multi-task and self-manage to meet deadlines and handle multiple priorities.
  • Must be flexible and comfortable to assume multiple roles as needed by the team.
  • Possess exceptional communication skills, both orally and in writing.
  • Carries out responsibilities with minimal direction.
  • Maintains a familiarity with technology and consumer electronics specifically as it relates to the mobile device market and key players.
  • Possess an interest in the role of technology in today’s consumer sports and entertainment experience.

Benefits

  • Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave : We provide paid parental leave to support your family during important life events.
  • Retirement Plan : 401k plan including contribution matching.
  • Healthcare : Medical, dental, vision, FSA/HSA, life and disability coverage options.
  • Ancillary : Critical illness, identity protection, pet insurance, 529 plans and more
  • Commuter Benefits : Access support for travel and commuting needs, where available
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Wasserman

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Follow us at https://www.instagram.com/wasserman/ and https://twitter.com/Wasserman. #TeamWass

Founded in 2002
Los Angeles, California, US
3.4K employees (875 in marketing)

Traffic Signals

Monthly Visitors
260.2K
Traffic Source Mix
Search
49.7%
Direct
38.8%
Referral
7.4%
Social
3.3%
Paid
0.6%

Headcount Trend

Current headcount: ~3.7K

Marketing Team

Marketing Team Size
602 (18% of company)
Median Career Experience
7.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Nov 2022
    Private Equity

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