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Lionsgate

Associate Manager, Audience Growth & Programming, Emerging Platforms

Santa Monica, CA (On-site)

$70K/yr – $80K/yrMid Level4+ years expFull time

Posted 2 months ago

Job Summary

Own and drive audience growth across YouTube and social platforms, turning performance data into programming and content strategies that boost subscribers and monetization.

  • Develop dashboards and reporting to track growth metrics
  • Collaborate with content and marketing teams on cross‑functional initiatives

Job Description

Responsibilities

  • Develop and execute audience growth strategies across digital platforms, including YouTube, Facebook, Snapchat, TikTok and other social channels.
  • Analyze platform performance, viewer behavior, and subscriber trends to inform programming and content strategy.
  • Collaborate with cross-functional teams to align content, marketing, and growth initiatives.
  • Build and maintain dashboards and reporting frameworks to track audience growth, engagement, and monetization metrics.
  • Identify and test new content strategies, formats, and distribution tactics to drive subscriber growth.
  • Manage content scheduling, programming calendars, and channel launches to ensure consistency and performance.

Requirements

  • 4+ years of experience in digital content programming, audience growth, or platform strategy.
  • Strong understanding of digital platform ecosystems (AVOD, FAST, YouTube, social), content performance analytics, and growth strategies.
  • Great strategic, analytical, and communication skills.
  • Bachelor’s degree required.

Preferred

  • Experience with digital-first content programming and library management.
  • Knowledge of audience segmentation, algorithmic content recommendations, and SEO/social optimization.
  • Experience managing content schedules and multi-platform channel launches.
  • Familiarity with YouTube monetization models and ad-supported content.

Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
Lionsgate logo

Lionsgate

Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Founded in 1986
Santa Monica, California, USA
2.1K employees (737 in marketing)
www.lionsgate.com

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

The middle of this range ($75K) is 31% below the median base salary for Growth Marketing Manager roles in the United States ($108K).

Growth Marketing Manager median pay in the United States

$108K/yr

Most pay falls between $90K and $120K. Based on 285 salaries.

See all Growth Marketing Manager salariesSee more Growth Marketing Manager jobs
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